Let's admit it: Attracting clients in today's digital landscape is an exhausting job.
It might be easier to reach people, but it's harder to cut through and get heard by that ideal client, primed to buy from you.
It's definitely not as easy as putting out a social media post. Not even if you do it consistently.
In fact, it's not even as easy as just having a great Instagram or Facebook Ads or LinkedIn 'strategy' (Remember that course you tried and then, well, nothing happened?)
I get it. I've been there. My clients have all been there. So I took a closer look at the problem.
ARE THESE YOUR DIGITAL MARKETING CHALLENGES, TOO?
You try one shiny new marketing strategy at a time. You take an Instagram course, attend a list-building webinar, try the 30-Day YouTube Video Challenge...and none of it is really working.
Your online presence isn't streamlined. Your website, social media, Medium blog and that PR release are all a little out of sync.
You're after consistency because that's what they all told you to do: Stay consistent. So you churn out post after post, without really connecting the dots.
You're thinking of this as a 'platform' or 'article' or 'post' - not as the overall journey your client is experiencing.
You spend a lot of time and energy producing and publishing content. And hope, with your fingers crossed, that it lands and brings in that next paying client.
You're considering or dabbling in paid ads and boosting posts. (Hint: Stop. If it doesn't work organically, it's not going to work paid)
Don't get me wrong. It's not as if none of this will ever work. It could, and you will figure it out eventually.
It's just that you are on the longest, most draining path to predictable revenue. Most businesses can't afford to wait months or years for their marketing to finally start working.
THE FIX? GOALS-FIRST CONTENT MARKETING
Every piece of content you put out there is in total alignment with your business goals. Easy enough, right?
And yet somehow, most businesses can't tell me why they posted that last LinkedIn post.
A Goals-First Marketing Strategist
Hi, I’m Aditi. Over 12 years as a marketer with companies big and small, I’ve evolved into a mission-driven brand and content strategist. I help clear the fog around content marketing and put my clients on the shortest, most enjoyable path to getting more clients than they can handle.
"When you work with Aditi you don’t only get an unbeatable marketing expert. You get an ally who is on your side. She's not just focused on your marketing: She's focused on your whole business levelling up and growing."
Kim A. Page
Author, Communication Coach
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60-day one-on-one coaching program to layout your complete marketing roadmap: What to do, how much, where and how so that you can hit all your revenue and business goals.
My team and I become your one-stop content marketing team. We strategise, plan, produce and publish all your content - website and social media.
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