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You're probably here with one of these questions:

'How do I market this?'

'How do I sell this?'

'How do I grow this?'

'How do I build this?'

'How do I brand this?'

'How do I get people to love and want this?'

Well, I won't pretend I have all the answers.

But you see, I eat, sleep and breathe go-to-market strategies. I've spent about 12 years obsessing over what it takes for a brand, idea, business, product, or service to land and sell. So I might be able to help.

There is nothing more frustrating...

... than to know you've got the best pasta in town and yet, nobody's coming to eat.

You are skilled, you create breakthrough results for your clients and yet, you're not getting found or booked.

Your courses are running empty. Your launches are falling flat.Your social media posts are creating little ripples but no big waves.

Is it just a consistency thing, you wonder?

Or is it something else? Do you need to take a marketing course? Do you need a full rebrand? Do you need to go back to the drawing board and sharpen up your business model? Do you need a business coach?

What's not working, and how do you know which piece to fix first?

And how come everybody else seems to have their sh*t together everywhere you look?

It's painful and frustrating. I feel your hesitation every time you sit down to create a post or a landing page and find yourself second-guessing everything.

And now, let me guess: You're ready to change that. You're ready to finally take your business to market. Like really go to market this time, you know? With clarity and the best possible shot at success.

What if all you've got to do is create that first big spark?

I call this starting point 'Your Firestarter Formula.'

It takes heat, oxygen, and fuel to start a fire, right? Take any one of these away, and your fire extinguishes.

It's the same for your business. Your business needs three elements to get the fire started: Product, Platform, and Plan.

Your Product defines, well, as the name suggests, exactly what you are going to sell. Your expertise? A physical product? A digital product? A book? Time to shape it up, package it and define it so it lands.

Your Platform is the place where your product lives. It is where people come to meet you and your work and buy what you have to sell.

Your Plan is your business roadmap. Your financial, marketing and sales plan to hit your goals.

Think about it: When those three elements work together in perfect harmony, wouldn't you be unstoppable?

You damn well would!

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When I finally decided to write a weekly newsletter, I knew exactly what I wanted it to be. Not a sales pitch, not an engagement strategy, and definitely not 'weekly tips and wisdom delivered straight to your inbox.'

I wanted it to be a series of letters from me to you. Raw, candid, love-filled, pain-stricken, and real, no-filter accounts of building a business and living life.

Want a quick score on your Product, Platform, and Plan?

My Go-To-Market Scorecard has helped hundreds of business owners quickly analyse their business model, identify roadblocks and make the major and minor shifts to take their business and revenue to the next level.

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Hi, I'm Aditi. I've made it my life's mission to help entrepreneurs take their brands and businesses to market successfully.

How do I know the Firestarter Formula works? Because I've been exactly where you are now. Wondering how to package and ship my expertise, my skills out to the world in a way that it sells. Like hotcakes. And after 12 years of obsessing, and 4 years in business, I've cracked the code.

A Little About Me

Here's Why My Clients Work With Me

1. I'm on the same journey. I've been there, made all the mistakes, stumbled on the stones that are in your way too, and figured it out hands-on. I'm learning, growing and sharing my discoveries every day.

2. I'm on a mission. My goal is to help as many people as I can to take their business, brand or idea to market. I grew up with entrepreneurial parents and saw the ups and downs of entrepreneurship. I also watched my dad struggle through a career where he never found his calling. This is more to me than just a business.

3. I get that the weight of failure changes with time. It's ok to struggle through the first year of your business, but by Year 5, Year 10, if things aren't lining up, the weight of failure starts to crush you. I get that and help ease the load by accelerating success.

4. I believe in marketing with love. I don't believe in sleazy, tactical, aggressive marketing. If you're in this for the long run, the only strategy that works is truly connecting with and caring for the people you want to serve.

5. I'm not for everyone, you're not for everyone. I learned this one the hard way. Mass appeal is a terrible strategy that leads to burnout. I help my clients get very clear on who they are for, and we talk only to those people.