You're a business owner, not a marketer.
And yet somehow, you've got to figure out social media, build a content strategy, have a lead generation plan and figure out website analytics. Oh, and then there's the actual content production: You've got to be good on camera, decode 'Reels', write and publish content.
And this isn't even your primary role. You've also got to sell, deliver products and services, hire and manage a team, manage finances...
It's a super human job.
WORRY NOT, THERE'S ANOTHER WAY.
Goals-First Marketing isn't new. It's just so simple, that it's forgotten. In all the layers of digital marketing complexity, business owners fail to drill to the very foundation of all of this: What is your GOAL with all of this marketing?
A content and digital marketing strategy built on a solid goals-first foundation is refreshingly simple. It gets you unstuck because you start to build your digital presence with a north star in view. Marketing clarity, finally.
HOW WE DO IT
The Goals-First Marketing Roadmap is a coaching and discovery program. You choose your format (Accelerated or Weekly), and we'll work together to build out your marketing strategy down to every detail.
Here's the step-by-step process you'll be diving into:
STEP 1: PROFITABLE BUSINESS CANVAS
We'll review your business canvas or build one together. This one piece alone will bring clarity to your business growth plans. A well-developed business canvas can have a direct positive impact on your profitability.
STEP 2: GOAL SETTING
We'll establish clear business goals and corresponding marketing goals. Business goals change as a business grows, so I'll share a framework with you to revisit these goals on your own whenever you want to.
STEP 3: LEAD GENERATION STRATEGY
A deep-dive into who your customers are, how to find them, connect with them and guide them towards your products and services. The end result: An uncomplicated documented lead gen strategy for you to follow.
STEP 4: PERSONALIZED MARKETING ROADMAP
This is the final stretch - building the complete marketing roadmap for you to achieve your goals. We'll plan and document the channels, strategies and methods for you to deploy successful, revenue-generating marketing.
WHAT YOU GET
7 x 1-on-1 Laser Strategy Sessions
No-distractions sessions for us to lock your business plan, goals and marketing roadmap. You can choose to condense these sessions over a three-day period (Accelerated) or spread them out over seven weeks.
Brand Personality and Brand Voice Workshop
No more sounding 'a little off brand'. This workshop is going to help you step into your brand personality powerfully - look and sound consistent so that your customers experience one powerful, unified brand.
Profitable Business Canvas
An exportable one-page business canvas that deserves to go on an office wall. A quick glance every day is likely to spark ideas, prevent expensive mistakes and keep you on track towards your business mission and vision.
Documented Lead Generation Strategy
Winging it is the most common and most exhausting lead generation strategy out there. An astounding 70%+ of businesses never document marketing strategies. Get on the better side of that statistic, stat.
Documented Marketing Roadmap
We'll document everything from the best channels for you to your content production process to budgets and resource management. This isn't just an overview - it's a down-to-every-detal marketing action plan.
1 Plan-in-Action Session
30 days after program end, you'll have an Implementation Review session with my team. Our social media experts, video content strategist and content experts will weigh in and share insights with you on what's working and what could be done more effectively.
BONUS: Signature 'Websites That Work' CheatSheet
A section-by-section guide to creating a website that works.
BONUS: Binge-Worthy Blog Prompts
52 blog prompts to cover you for a whole year of weekly publishing, so you're never haunted by the 'What do I post?' question again.
MY CLIENTS WORK WITH ME BECAUSE
- I'm one of you: I'm a business owner too, and I've pieced together my marketing formula one struggle and one solution at a time. I'm bringing you real-world stuff that works.
- I'm a lifelong learner: I've spent more than my 10,000 hours mastering content marketing, brand growth and marketing communications. And I'll never stop learning. Once you're in my tribe, you'll benefit from my constant discovery and growth one way or another.
- Revenue-focused: I'm aware of the harsh reality of business: No revenue, no business. A great looking brand doesn't generate revenue. A huge social media following doesn't necessarily pay the bills either. I help my clients cut out the noise and focus on revenue-generation marketing activity only.
WORD ON THE STREET
"I have recently launched my new business here in Dubai, and I was looking for someone that could help me bring everything together in today’s complex digital marketing world.
From the onset, her willingness to understand me and my business, and then take this and drive multiple streams of activities was fantastic. From master content creation, to identifying the right graphic and web designer, it was if I had my own marketing team working around the clock to achieve my goals.
I successfully launched my company on time, and on budget."
International Tech Leader, Startup to IPO, SaaS & Cloud Transformation Expert
WHO IS THIS FOR?
THE GOALS-FIRST MARKETING ROADMAP IS FOR YOU IF YOU ARE:
- A coach, consultant or expert in need of some solid marketing
- A service-business owner ready to scale
- An executive breaking into the world of entrepreneurship
IS THIS FOR YOU?
This short questionnaire will help me to learn a little about you and help us both establish a service fit.