Marketing not hitting the mark? Get my ╩╗Lead Gen Checklist╩╗

Work With Me

YOU DO YOU.
WE'LL DO YOUR CONTENT.

Calendar too packed to fit in that blog article and that reel and that LinkedIn post?

You're not alone. Growing a business is a juggling act. If you're struggling to find time to get your content and digital marketing going because you're plate is full with sales, client delivery and meeting the other demands of a growing business, then you've got a great problem at hand.

But things turn sour when you realize the incoming clients pipeline is running dry.

For most growing businesses, especially those with a small team that is often stretched too thin, marketing pieces can quickly slip into the 'Important Not Urgent' quadrant. It's easy to forget that you need new leads in the pipeline when you're busy serving your current clients.

OUTSOURCE YOUR CONTENT, OWN YOUR SPACE.

If some or all of those struggles feel like yours, then know that there is another way: A great content marketing partner.

We step in and work with our clients on their strategy first. We sculpt their lead generation and marketing plans, build (or optimize) their Digital HQ and then build a smooth, powerful content production engine. Oh, and we run the engine for them.

Great quality, lead-generating, consistent content. Without the hassle.

HOW WE DO IT

The Complete Content Execution process varies from business to business. Execution plans are based on personalised strategies and marketing plans. While we do leverage tried-and-tested processes wherever possible, we'll tailor processes to create an engine that works for you.

  STEP 1: ROADMAP REVIEW  

 

If you already have a marketing plan, or have been through the Roadmapping process with my team and I, we've got a great place to start from. We'll review this roadmap together and tweak it if required.

  STEP 2: DIGITAL HQ REVIEW  

 

We'll evaluate your digital HQ together: Is your Digital HQ (this could be a social media channel, but preferably a website) in good shape? Is it client-ready? If not, we do the work to get it there.

  STEP 3: PATHS TO PURCHASE  

 

Every service will have a customer path that goes from 'cold customer' or 'first encounter' to purchase. We might need to develop masterclasses, landing pages etc. here to ensure your customer journeys and funnels are ready to get filled up.

  STEP 4: BUILD THE CONTENT ENGINE  

 

We'll set up the production and publishing processes for you to get your best content out there. We'll get your first content calendar going, and establish your content engine.

  STEP 5: TIME TO GO!  

WHAT YOU GET

A complete marketing team

At the cost of one full-time marketing manager, you'll have a complete marketing execution team complete with a dedicated marketing strategist, content writer, digital and social media marketing manager, video editor and graphic designer.

Accelerated Strategy Module 

Before we dive into creating marketing content, we'll spend 4 weeks sculpting your business goals and then your marketing goals. The strategies built here will serve you beyond marketing.

Digital Headquarters Optimization OR Setup Support

Your Digital Headquarters (your website) will become the hub for all your business activity, digital lead generation, marketing and sales. As a part of our process, we will either review and optimize it or help you to project manage building one.

Profitable Business Canvas

An exportable one-page business canvas that deserves to go on an office wall. A quick glance every day is likely to spark ideas, prevent expensive mistakes and keep you on track towards your business mission and vision.

Documented Lead Generation Strategy

Winging it is the most common and most exhausting lead generation strategy out there. An astounding 70%+ of businesses never document marketing strategies. Get on the better side of that statistic, stat.

Documented Marketing Roadmap 

We'll document everything from the best channels for you to your content production process to budgets and resource management. This isn't just an overview - it's a down-to-every-detal marketing action plan.

Monthly Content Calendar

You'll see a complete calendar of all the content that we'll publish for you in the upcoming month. Together we'll review the calendar, add, edit and perfect it before we go into production.

Stress-Free Content Production

From writing your posts to picking images to editing your reels - we'll do it all. Note: Our service is fully-remote, so our packages do not always include local videography and photography.

Content Amplification

Using social media, funnels and other strategic marketing practices, we'll drive traffic to your content hub. We'll create all the content amplification socail media posts and share them with you - top-quality, client-captivating captions, graphics, videos and reels all primed and ready for you to post.

Social Media Advisory

Content-directed social media is a major part of your social media content calendar, but it isn't all of it. We'll guide you to figure out the rest of your social media strategy and help you remain brand-aligned, goal-aligned and mission-aligned with monthly social media check-in meetings. Note: We do not manage or post to client social media channels. Those will lie in your hands, or with someone on your team.

BONUS: Signature 'Websites That Work' CheatSheet

A section-by-section guide to creating a website that works.

BONUS: Smashing Your Socials Workshop:

A half-day focus workshop for us to key in your social media strategy - which channels you should be on, what content to share, where, how, to whom and how.

MY CLIENTS WORK WITH ME BECAUSE

  1. I'm one of you: I'm a business owner too, and I've pieced together my marketing formula one struggle and one solution at a time. I'm bringing you real-world stuff that works.  

  2. I'm a lifelong learner: I've spent more than my 10,000 hours mastering content marketing, brand growth and marketing communications. And I'll never stop learning. Once you're in my tribe, you'll benefit from my constant discovery and growth one way or another.
     
  3. Revenue-focused: I'm aware of the harsh reality of business: No revenue, no business. A great looking brand doesn't generate revenue. A huge social media following doesn't necessarily pay the bills either. I help my clients cut out the noise and focus on revenue-generation marketing activity only.

  WORD ON THE STREET  

 

"I was lucky to meet Aditi at a workshop she was hosting on Blogging for Business. Not only is Aditi an engaging presenter, but she is also a clear expert at what she does. When we were ready to launch a professional blog for our fledgling website a few months later, we engaged Aditi to manage the blog for us. Aditi was creative, reliable, planned well ahead, and ensured that our blog always had a steady pipeline of high-quality articles that perfectly suited the tone of voice we wished to have for our website."

Patrick Krähenbühl 
Executive, Board Member, Entrepreneur

WHO IS THIS FOR?

  • A coach, consultant or expert in need of some solid marketing
  • A service-business owner ready to scale
  • An executive breaking into the world of entrepreneurship

IS THIS FOR YOU?

This short questionnaire will help me to learn a little about you and help us both establish a service fit.